The SWS Mega-Toolkit for Real Estate Agents

This real estate toolkit is unlike any other you've ever purchased or considered. If you're looking for a product that simply provides generic checklists, dorky client letters and Old School listing presentations - well, you've come to the wrong place! However, if you'd prefer to use the brains and creativity God gave you to create a real estate business you're proud to call your own, then dive right in!

Tools for Listing Agents:

• Listing Presentation
• Sample Competitive Market Analysis
• Sample Listing Services Guarantee
• “What to Expect When on the Market” Seller Booklet
• Checklist to Evaluate Your Current Listings
• A Seller’s Guide to Preparing for the Inspection
• Sample Market Update Letters
• Open House Checklist
• New Listing Checklist
• Listing Under Contract Checklist
• HOA Questionnaire for the Listing Agent
• Fluffing & Flushing Checklist

Tools for Buyer Agents:

• First-Time Buyer Booklet
• Buyer Questionnaire
• Home Inspection Information for Buyers
• Buyer Under Contract Checklist
• HOA Information for Buyers

Prospecting & Business Management Tools:

• Sphere of Influence Letters and Emails*
  • New agent announcements
  • General reconnection
  • Seasonal
  • Family & personal
  • "I've Moved"
  • Listing & local events
  • Real estate market
  • Yay, Me
  • Miscellaneous
• Creating a Referral Directory letters
• SOI-Builder Worksheet
• 101 Niche Market Ideas
• 1001 Ways to Prospect
• 1001 Things to Blog About
• Sample Online Profiles
• Sample Business Plans
• Sample Assistant Duties
• Vacation Checklist & Letters

BONUS! Dorky Announcement Letters - DEDorked!

Respectful Responses (aka Scripts)

• “Why should I hire you?”
• “Why shouldn’t I hire a more experienced agent?”
• “We were very unhappy with our last agent. What will you do differently?”
• “Why shouldn’t I FSBO my home and save the commission?”
• “Is your commission negotiable?” 
• “Why don’t you advertise in the newspaper? Why don’t you advertise in Homes & Land?”
• “How many of your listings do you sell yourself?”
• “Agent Mary says I can get $xxxx for my home. Why is your analysis so much lower?”
• “I don’t want to leave money on the table!”
• “Buyers can always make an offer”
• “But I need $XXX to make it worth selling!”
• “I’m not in a hurry!”
• “The market is lousy right now; I think I’ll wait six months and see what happens.”
• “Buyers will overlook the mess”
• “I don’t want to paint the bedroom/fix the fence/replace the carpet” 
• “We need 24 hours notice for showings”
• “I think I should be home for showings in case the buyers have any questions”
• “Will you attend all showings?”
• “Will you reduce your commission if you sell the home yourself?”
• "That’s a ridiculous offer! I don’t even want to counter it.”
• “We must have underpriced our home!” (if it sells quickly)
• “Why are real estate commissions so high?”
• “You’re in real estate? Wow. How’s the market?”
• Objections that should never be “overcome”

Tools for Branding Your Business

• Tips for Branding Your Business
• Sample Brands
• Do Real Estate Agents Need a Brand?

* Most of the Sphere of Influence letters and emails are not provided in editable form. That's because it's important that your SOI communications are written by YOU, not simply copied and pasted from some toolkit you purchased.  However, the SWS Mega-Toolkit does include Jennifer's Dorky Announcement Letters - DEDORKED which provides 16 fully editable letters; but remember, the same guideline applies!

NOTE!

If, you purchased the precursor to the SWS Mega-Toolkit (aka: the Seriously Cool Toolkit), we will apply your purchase price toward the cost of the Mega-Toolkit. Just let us know and we'll make it happen.

Early Reviews of the Mega-Toolkit

"In one word - WOW!!! I just finished browsing the Mega-Tool Kit and I am so impressed and inspired. I am a big fan of the SWS products but you've outdone yourself this time!! There is a treasure trove of valuable information here and I'll be recommending it to my fellow Realtors. Thank you, Thank you, Thank you!" Jill Carlson

"WOW!  WOW!  WOW!    You are incredible!  This is seriously the coolest set of documents ever converged in one place. I LOVE,LOVE, LOVE the respectful responses." Melissa Brown

"I have to say the toolkit is GREAT! It's AWESOME!"  Karen Rice

"I love the Mega Tool Kit already and can't wait to form a version for my marketing. You really encompass a lot of details that I knew I needed and simply didn't have the right words for." Christine Blaski